Before I started my own company in 2009, I worked for more than 15 years as a graphic designer at a renowned advertising agency. There I was creatively responsible for various Nuon media, Vedior's annual reports and the house-style revisions of Nationale-Nederlanden and Vitens. In addition, I have done projects for KPN, NS as well as a series of local organizations and companies.

My life has always been dominated by creativity and expression. Continuously looking for the ultimate stylization and design of the dreams that I want to share with the world. Gradually I discovered that with the resources and capacities that I possess, I could also help realize the ideas of others. By making them visible and accessible; in short, by communicating with a large audience.

There seems to be no end to the development of communication media. Nice, that world of internet, Facebook, Instagram, smartphones and tablets ... Makes you completely forget how excited we got when the fax machine was introduced. But everything still revolves around the same issue: how do you share your opinion and ideas with others? Or even more so: how do you put your story, product or service on the map convincingly and profitably?

Whether it is in the form of a glossy brochure, a classy website or a stimulating campaign, my personal approach always relies on the aesthetics and the power of seduction. After all, true beauty is can usually be recognized on the outside.